New online programme launched by Promote Iceland

Published on : Saturday, July 9, 2016

IcelandPromote Iceland, the national tourist board of Iceland has launched a new online training programme. Travel agents and tour operators selling Iceland can now become certified ‘Iceland Specialists’.


This training will help travel professionals market Iceland as a tourist destination.


The training will be split into three sections. Each section will consist of 20 questions each and will take agents through Iceland’s breathtaking landscapes, colourful history and vibrant culture.


Topics range from what is Iceland’s population to which Icelandic author won a Nobel Prize in literature.


Reading material is emailed to participants on registration, following which the questions can be answered.


An Inspired by Iceland certificate as well as a badge will be given to the participants on the successful completion of the course. This badge and certificate can be used by the agents at any promotional events.


The certificate will be issued to the agents only when they have answered all the questions correctly.


Promote Iceland has set itself the objective not only to inspire travel, but also to inform in a playful manner.


“The Iceland Academy” has launched an exciting new campaign which features an exciting new online tour to help visitors understand the best of Icelandic culture, etiquette and beautiful nature as well as how to stay safe on their travels.


“The Iceland Academy” was launched earlier this year which features a series of video tutorials. The tutorials have been covered by a panel of charismatic Icelandic experts and local ‘tutors’. The videos offer fun short course of advice and insider knowledge on a variety of aspects on Icelandic culture. Some of the tutorials offered by The Iceland Academy include “How to avoid hot tub awkwardness”, “Responsible traveling in Iceland”, “Staying safe in Iceland”, etc.


Promote Iceland aims to enhance Iceland‘s good image and reputation, to support the competitive standing of Icelandic industries in foreign markets, to attract foreign tourists and investments to the country, and assist in the promotion of Icelandic culture abroad.



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