Published on : Friday, March 24, 2017
In 2016, New Orleans hosted a record 10.45 million visitors with travelers shelling out a record $7.41 billion for staying and exploring the city. This record-breaking tourist count was praised by New Orleans Convention and Visitors Bureau CEO Stephen Perry, New Orleans Tourism and Marketing Corp. CEO Mark Romig and Mayor Mitch Landrieu. In 2015, visitor arrival and spending in New Orleans both fell markedly.
From the last year, New Orleans has officially surpassed the old record and enjoying a fresh new start. Now local tourism leaders can look forward to 2018 with hope. City tourism officials hope to attract 13.7 million visitors in New Orleans’ tricentennial year. To quote Perry, “These achievements are the result of a strategy that attracts a combination of carefully targeted convention business and leisure travelers through tactics which leverage paid media, earned public relations exposure and special events to market New Orleans to the world.” to quote Mayor Landrieu, “This exciting achievement is a testament to our city’s unique ability to host tourists and major events like no other.”
Among important milestones achieved in 2016 were announcement of two new nonstop flights from New Orleans to Europe. British Airways starts nonstop flights from New Orleans to London on March 27. Condor Airlines will fly seasonal, nonstop flights to Frankfurt, Germany beginning in May. New Orleans also hosted the U.S. Travel Association’s IPW trade show in June 2016, attracting travel booking agents from across the world.
Tags: Orleans tourism