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Published on : Monday, August 14, 2017
Auckland Airport has today announced a new partnership with AOE, a leading global technology service provider, to create a ‘multi-retailer mall’ which enables international travellers to purchase retail products and airport services via mobile and online.
Richard Barker, Auckland Airport’s general manager retail and commercial, says, “It is exciting to be able to partner with AOE to create an ‘omni-channel’ commerce platform that further improves our customer experience.”
“Expected to launch mid-2018, our new online ‘multi-retailer mall’ will enable international passengers to purchase from multiple airport retailers with a single transaction and then pick-up all their items from a single collection point, thanks to a sophisticated back-of-house operation. It’s the ultimate ‘click and collect’ shopping process.”
“The online platform also means that international passengers can shop at any stage of their travel journey, using their own devices, and at a time and place that is convenient for them – be it before they leave home, on-board their aircraft using in-flight Wi-Fi, or while sitting in any domestic or international airport.”
“The platform’s staged introduction will eventually see most airport retailers participating. All Auckland Airport products and services, including parking, loyalty and lounge access will also be integrated into the online mall, making it easier and more convenient for travellers to shop.”
“Frankfurt Airport has successfully introduced AOE’s omni-channel commerce platform and we understand there is also strong interest from a number of other leading airports around the world. We are excited that Auckland Airport’s introduction of the technology will be a first for any airport in Australasia. It will ensure that we deliver one of the most advanced digital airport retail experiences in the world and that we can significantly expand the range and type of products and services we offer to our customers.”
“Today’s partnership announcement continues the digital transformation of Auckland Airport. It supports our Faster, Higher, Stronger business strategy focus on strengthening our consumer business and builds on the recent launch of our mobile-first Strata loyalty programme. Importantly, it will help to provide our passengers with a one-of-a-kind personalised journey” says Mr Barker.