Published on : Saturday, May 20, 2017
Sponsored by Jetwing Hotels of Sri Lanka this new publication ‘The Olive Tree’ is a joint effort between the Pacific Asia Travel Association (PATA) and Bangkok-based Travel Impact Newswire.
It features a compilation of announcements, news releases and initiatives by United Nations agencies and other multilateral groupings such as the Asian Development Bank on a broad range of SDG-related themes and topics including ‘messengers of peace’, ‘infrastructure investment’, ‘illegal fishing’ and ‘rice farming’.
Each article is accompanied by a sidebar explaining its importance and relevance to travel and tourism. This ‘ideas bank’ allows industry executives to envisage the linkage and to then decide how to get involved in advancing the cause.
PATA CEO Dr. Mario Hardy said, “The UN Sustainable Development Goals are a global vision for humanity and one that we all should work to fulfill. The industry has an important and influential active role to play in achieving these goals but this may only be achieved through concerted efforts from the public and private sectors.
“The publication’s title reflects the concept and thinking of peace and understanding. We must remember that travel and tourism provides the perfect opportunity for people from various backgrounds to share their stories with each other in the hope that they may better understand each other as human beings regardless of race, faith or religious beliefs.”
Jetwing Hotels Chairman Hiran Cooray said, “This pioneering publication is a perfect collaboration between the public and private sectors and the media to help make our world a much better place. Sri Lanka has overcome the challenges of a long and bloody war and is now pursuing a path to nation-building. Travel and tourism is a critical contributor to this task and the private sector has a major role to play. As one of the country’s largest private sector players in the travel and tourism sector Jetwing is proud to be contributing to job creation, cultural preservation, poverty alleviation in an environmentally friendly way. We hope that this publication will rally the entire PATA fraternity to forge stronger links with the UN system and other multilateral agencies in pursuit of a common objective, namely the fulfillment of the Sustainable Development Goals, well before the target of 2030.”
Travel Impact Newswire Executive Editor Imtiaz Muqbil, who initiated the project, said, “Travel and tourism is a unique global industry. It can rightfully claim to be the only one that can positively advance all 17 UN SDGs. Globally, travel and tourism is awakening to this powerful potential. So is the UN system. Behind the internal politics the UN system and many other global multilateral agencies do a lot of great work. Their meetings, activities, reports and research can help the industry to make a robust contribution to the fulfillment of the SDGs.”
Muqbil added, “The Olive Tree publication will help industry decision-makers to explore the treasure trove of UN events, activities, campaigns, statistics and free reports that boost awareness of how the SDGs and the industry are intertwined. In turn the UN agencies may better appreciate and respect the importance and value of travel and tourism in meeting their goals.”