New SAS Service links Bristol and Stockholm

Published on : Wednesday, November 27, 2013

SASScandinavian Airlines (SAS) has announced a new service linking Bristol with Stockholm next summer.

 

Flights will operate twice a week (on Monday and Friday) from 30 June to 15 August 2014, using a Boeing 737-800 aircraft. The schedule has been designed with long weekend leisure breaks in mind, and is expected to prove equally popular with UK and Swedish travellers alike.

 

Built on 14 islands connected by 57 bridges, Stockholm is one of Europe’s most beautiful capital cities. With its 750 year history and rich cultural life, it offers a wide selection of world-class museums and attractions, many of which can be explored on foot. With no direct flight from the South West of the UK for the last five years, the Swedish capital will be a new city break option for many travellers in the region.

 
The route’s strong inbound potential has also been recognised by local and national tourist boards, with Bath Tourism Plus, Destination Bristol and VisitEngland supporting Bristol Airport and SAS in promoting the new service. It is estimated that it could generate over £1 million for the local visitor economy.

 

James Berresford, Chief Executive of VisitEngland, said: “This route not only gives Swedish visitors a great link to Bristol, it also provides convenient access to Bath, the Cotswolds and the rest of South West England. This fits with our focus on promoting regional airports as gateways to great English attractions outside London.”

 

Nick Brooks-Sykes, Chief Executive of Bath Tourism Plus, said: “We have already seen over the past year that Bath holds great appeal in the Swedish market, so to now be able to offer a direct route into the South West is a fantastic opportunity for Bath and the rest of the region to capitalise on.”

 

Robert Sinclair, Chief Executive Officer at Bristol Airport, said: “This is a great example of a direct service which not only improves connectivity for the South West, but brings valuable visitor spend to the tourism sector in this region as well. Today’s announcement by SAS also marks the return of this famous airline brand to the South West market after a five year absence.”

 

Bristol Airport is the UK’s fifth largest airport outside London and the ninth largest in the UK, handling 5.9 million passengers in 2012. It is the only airport in the UK’s top ten to see growth each year since the end of 2009. In August 2013, the Airport recorded the busiest month in its history, handling over 700,000 passengers.

 

Planning permission is in place to develop and enhance facilities to handle 10 million passengers per annum and development commenced on the first of more than 30 separate component projects – the construction of three new aircraft stands – in November 2011. A £6.5 million central walkway structure is currently under construction and, when completed in summer 2014, will ease departure lounge congestion and significantly enhance the passenger experience.

 

The number of foreign residents using Bristol Airport has almost trebled in the last decade, with over a million journeys made by overseas visitors in 2012. Analysis of data from the Civil Aviation Authority Passenger Survey showed that an estimated 18 per cent of the Airport’s 5.9 million passengers last year were resident outside the UK, indicating an upsurge in visits to the South West and South Wales.

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