New Secretary General of the UNWTO advocates sustainable tourism in his New Year message

Published on : Thursday, January 4, 2018

UNWTOThe newly elected Secretary-General of the UNWTO Zurab Pololikashvili said in his New Year message that sustained growth brings a lot of opportunities for economic welfare and development.

Pololikashvili said, “Tourism is a popular sector 1 in 10 people worldwide are employed directly or indirectly by tourism…it is responsible for ensuring that tourism benefits all and each of the communities, without leaving anyone behind.”

He also stressed the fact that “sustained tourism growth offers immense opportunities for economic welfare and development. However, it also brings many challenges. Adapting our industry to the challenges of security and protection, the constant changes in the market, digitization and the limits of our natural resources should be a priority in our common action. As we move towards a guided 17 Sustainable Development Goals (SDGs) universal future, I am in charge of leading the OMT with a strong focus on building partnerships with the public and private sector, promoting jobs and opportunities for all, mastering technology and innovation advancing sustainability and combating climate change.”


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