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Published on : Thursday, August 18, 2016
Finding a hotel has been made easier with Hipmunk’s launch of a brand-new-to-the-industry search product that instantly shows travellers the details that matter to them. Now travellers can make decision about where to stay more quickly and confidently.
Adam Goldstein, CEO, Hipmunk, said that, finding the right hotel means considering dozens of criteria, including price, ratings, amenities, and location. For many travellers, parsing those factors presented too many choices, leading to agony. Their latest product update aims to make this much simpler.
To develop the new design, Hipmunk observed travelers go through the laborious process of hotel search. They often left multiple tabs open and wrote notes on pads, too. Now, travelers can skip the ‘tabs-plus-pad’ syndrome.
The new design for the hotel product is part of the metasearch company’s heritage in innovation to make the customer experience unexpectedly delightful. When Hipmunk launched in 2010, it took the industry by storm with its simple-to-see display of flight itineraries, and unique “agony” sort that ranks flights by weighing price, duration and number of stops.
The revamped hotels search aims to revolutionize and re-imagine the way travelers find accommodations, just as the company did for flights.
Deep Kohli at Koddi, a leading hotel booking ad optimization platform, said that, Hipmunk’s new hotel search product is the most innovative they’ve seen in the industry in quite a while. It’s great to see new ideas on how to present relevant information to help customers find the best accommodation option.
The new design includes: