New Supports to boost Ireland’s business tourism further

Published on : Tuesday, May 19, 2015

Meet-in-London-(small)A newly developed suite of meeting, incentive travel and conferencing (MICE) supports will be presented by Fáilte Ireland’s Meet in Ireland team at the annual IMEX Frankfurt Trade Exhibition next week.


IMEX is one of the largest worldwide exhibitions for incentive travel, meetings and events and is attended by over 14,000 industry professionals that gather to learn more about what’s on offer to the business tourism visitor. These new supports will provide compelling incentives to both clients and industry professionals to choose Ireland for their next corporate meeting or incentive trip. The key to winning more business for Ireland is to make it easier to come here.


Accordingly, Fáilte Ireland’s MICE Programme will be providing a full range of complimentary practical and financial supports as well as impartial advice and assistance for businesses holding corporate meeting or incentive travel for upwards of 75 delegates in Ireland. This includes access to approved Destination Management Companies (DMC’s), access to convention bureau supports as well as a range of practical toolkits. Focussed at the very early stages of winning an event for Ireland, the new MICE supports will now begin at the ‘bid stage’ supporting organisers to hold a site inspection for key decision makers.


Organisers will also be able to avail of funding to enhance and develop the destination programme with a welcome reception, social excursion or entertainment at a gala event. The Meet in Ireland team, along with 35 Irish MICE businesses, will be on hand at IMEX to share more detailed information on these new supports and why buyers should choose Ireland – a world class business event destination at a number of targeted presentations scheduled to take place across the three day event.


Speaking ahead of the IMEX trade show, Miriam Kennedy, Head of Business Tourism, Fáilte Ireland said – “Business tourism remains a priority for Fáilte Ireland. To date an impressive 117 conferences are confirmed to take place this year with an estimated combined value of €57 million to the Irish economy.


Next year and beyond is also looking positive, with 70 conferences already secured, along with a potential €84 million in revenue for the Irish economy. A further 218 conferences are currently being bid for at the moment, with a potential value of €302m if all are secured. “We are delighted to be part of IMEX where we will be selling Ireland as the number one destination for meetings, incentive travel and conferencing to the thousands of attendees. Having a ‘Team Ireland’ presence at these events proves invaluable year on year as it enables us to sell Ireland face to face business to thousands of global buyers and present our unique offering to them.”

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