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Published on : Thursday, November 3, 2016
The American Hotel & Lodging Association (AHLA) today released the 2016 Lodging Survey—the definitive industry review examining the top trends in the hotel industry. Conducted by industry data provider STR and funded by the American Hotel & Lodging Educational Foundation , the survey provides a comprehensive understanding of amenities, guest services and more.
The survey underscores how hotels continue to advance, accommodate and innovate, offering an even better guest experience and a more rewarding workplace. Consumers can expect an array of the technological assets they’ve grown accustomed to in their everyday lives, including high-speed and wireless Internet in more places and high-definition, flat screen televisions. Hotels are also prioritizing convenience and comfort with mobile check in, mobile apps, smoke-free rooms and complimentary breakfast.
Advancing hotels’ commitment to being a valuable member of their community, charitable giving, through donations and volunteer work have increased and employees and guests alike can feel proud about continued sustainability efforts including recycling programs and efficient energy management systems.
“Anticipating the needs and wants of our guests, and providing a rich and rewarding work environment, are vital to the success of the hotel industry. Hotels are fully committed to providing exceptional customer service and implementing initiatives that are important to both our guests and employees such as a strong commitment to sustainability and charitable giving,” said Katherine Lugar, president and CEO of AHLA. “These insights have a profound impact on our industry, helping hoteliers make decisions that will allow them to deliver the best possible service and guest experience as well as develop and enhance their properties and workforce.”
“We are thrilled to once again partner with AHLA on this survey, which provides helpful guidance for hoteliers, industry vendors and the traveling public,” said Amanda Hite, president and CEO of STR. “This benchmark allows key stakeholders to understand and embrace the opportunities within the industry.”