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Published on : Thursday, October 20, 2016
Known for having won the opening auction for bluefin tuna at Tsukiji’s first fish market of the year for four years in a row, Itamae Sushi has now opened around 60 restaurants in Japan, Hong Kong, China, Singapore and Indonesia. Through its international network of restaurants around Asia, Itamae Sushi hopes to spread a message to the world – about world-standard sushi and the fusion of sushi cultures. Its newest business, Itamae Sushi Edo, is a restaurant established in Akasaka-mitsuke. It’s an area that provides access to the main sections of Tokyo, a bustling neighborhood where government residences, embassies, hotels, and foreign company offices are all grouped together, but it also has a quiet side that can be glimpsed in the evening. We invite our guests to a sushi restaurant where they can experience the culture and art of the Edo period, which are what brought sushi to life.
The restaurant, which is modeled after the sajiki-seki box seating in a Kabuki theatre, features an interior design that conveys the feeling of Japanese tradition through elements such as Japanese panel screens and ukiyo-e paintings. Take one step inside and you enter an expansive space that makes you feel like you have traveled back in time to the Edo period. Also, at “Edo Food Stand” areas featuring ingredients carefully selected from all around the country, you can enjoy watching a live performance where Itamae chefs prepare your meal before your very eyes, using the food and cooking style of your choice.
This is a unique restaurant where not only Japanese customers, but also foreign guests visiting Japan, who are projected to exceed 40 million in 2020 and 50 million in 2025, can enjoy experiencing sushi culture to their heart’s content. By providing a photogenic interior design, an unforgettable experience and a colorful menu that will inspire guests to take pictures and share them via SNS, we are helping to spread Japanese culture around the world.