New team to lead on tourism in Scottish Borders

Published on : Monday, August 21, 2017

Scottish BordersThe Scottish Borders Tourism Partnership (SBTP) announced a new Chair and management committee as it sets out its plans to become the leading voice for the tourism sector in the region.



It comes at a pivotal point for the local tourism industry that has experienced substantial growth since the launch of the Borders Railway in 2015. The SBTP, led by newly elected Chair, Will Haegeland of the County Hotel (Selkirk) and Grapevine (Galashiels), aims to capitalise on this opportunity, and ensure that the Borders continues to outperform other areas in Scotland in terms of industry growth.



SBTP Chair, Will Haegeland, commented on his appointment:

“This is an exciting time for Scottish Borders tourism. More and more people are coming here – and loving what they find. In turn, the region is changing and businesses are evolving as we better understand how to increase the value of the visitor economy. As a group, the SBTP is focused on bringing the sector together so that collectively we create a stronger voice for the region and firmly put the Scottish Borders on the map as a major visitor destination. Myself and the new management committee are relishing the opportunity this brings.”



The renewed aims of the SBTP are to:


SBTP Vice-Chair John Henderson from Born in the Borders also commented:

“The level of engagement with local businesses since our Conference earlier in the year has been fantastic. We’re already seeing refreshing new initiatives like the Scottish Border Sightseeing Bus Tour coming to the region and we know there’s new project launches and business news in the pipeline. Now is the time to really get behind what’s happening in local tourism as we realise its potential and build a thriving industry.”

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