New tourism campaign for LA boosts its popularity

Published on : Saturday, February 11, 2017

New tourism campaignThe lifestyle of Los Angeles is envied by most of the world, and this is a big reason of people visiting the city. For capitalizing on LA’s popularity, ‘Discover Los Angeles’, the city’s tourism marketing arm, has launched a campaign for selling visitors the “feeling” of the city. To quote Don Skeoch, chief marketing officer of Discover Los Angeles, “We wanted to convey the experience of getting into the L.A. frame of mind and invite viewers to feel the palpable energy of the city.”


He said that the organization decided to take this approach after finding out that visitors are interested most in the lifestyle and vibe of LA. The campaign includes photo and video advertisements, interactive digital ads, and social media marketing, and will have air time during the Oscars and Grammys. The campaign then will roll out in Mexico and the United Kingdom on Feb. 20, followed by China, Canada, and Australia later this year. These countries are the top five international markets for L.A. tourism.

Discover Los Angeles is paying special attention to Mexican tourists following concerns about the impact of tense U.S.-Mexico relations. Los County could face a potential three-year loss of 800,000 international visitors as a direct result of President Donald Trump’s recent executive orders.


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