Published on : Monday, January 16, 2017
Lafourche Parish has launched its new tourism brand name and hopes that the world will soon come to know it as “Louisiana’s Cajun Bayou” and check it out. The new tourism campaign was launched by the Bayou Lafourche Area Convention and Visitors Bureau last Thursday at the Lafourche Parish Career Magnet Center in Lockport. To quote Marguerite Knight-Erwin, chairwoman of the Bayou Lafourche Area Convention and Visitors Bureau, “I think the new campaign really defines Lafourche Parish. It’s about what makes us so unique and why people would want to visit.”
The campaign has a promotional video for the parish which highlights how the bayou runs throughout the entire length of Lafourche Parish and how it shapes and defines the Cajun culture of the region. Signs and posters have also been created, which show activities like fishing, dancing and music in the region. The campaign also highlights how the parish is in close proximity with New Orleans. To quote Erwin, “Nobody outside the area knew about Lafourche Parish. Lafourche Parish, that name, was not a draw. With it not being easily recognized, or even on TripAdvisor, we need the region to really embrace the brand and the title of ‘Cajun Bayou.’ We need it to encompass what people would want to come down and discover here.”
Lafourche Parish President James Cantrelle said he thinks this campaign is simply great and will assist in attracting more tourists to the parish. It will also help in business and recruitment for the parish.
Tags: Lafourche Parish