New tourism marketing plan by US Virgin Islands

Thursday, January 25, 2018

The US Virgin Islands department of tourism has developed a 150-day rolling marketing plan to share with industry stakeholders after the impact of two category five hurricanes in September.

Commissioner of tourism Beverly Nicholson-Doty stated that this new plan has been developed to establish priorities and a road map of activities to be pursued as the destination recovers.

The abridged plan is expected to be fluid and adaptable to the current dynamic recovery environment. The department of tourism is committed to share regular progress updates with travel partners and the local community.

It was disclosed by the commissioner that the department is working with a significantly reduced budget, as marketing activities were funded by room tax revenues.

She further explained that with a  significant number of accommodation being unavailable in 2018, the marketing plan reflected working under reduced budget.

The US Virgin Islands will maintain a limited presence at key trade shows across the United States.

Their digital marketing will be primarily focused on social media  highlighting segments like cruise, shopping, dining, water-sports, beaches, romance, culture, available accommodations and yachting.

The public relations and marketing efforts will focus on sharing Virgin Islanders’ stories of resilience.

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