New tourism promotion targets millions of Spaniards for holidays in Dublin and Ireland

Published on : Friday, October 27, 2017

October 2017 – Millions of commuters in Madrid and Barcelona are seeing eye-catching ads for Dublin and Ireland right now. Tourism Ireland has teamed up with Logitravel – one of the largest online travel agents in Spain – for a joint promotional campaign, to raise awareness of Dublin as a fantastic city break destination and to drive sales of Logitravel packages from Spain over the coming months.  Visual shows: ad in Madrid metro station. Further media information: Sinéad Grace, Tourism Ireland, 087-685 9027Millions of commuters in Madrid and Barcelona are seeing eye-catching ads for Dublin and Ireland right now. Tourism Ireland has teamed up with Logitravel – one of the largest online travel agents in Spain – for a joint promotional campaign, to raise awareness of Dublin as a fantastic city break destination and to drive sales of Logitravel packages from Spain over the coming months.

 

The campaign – which will run until the end of November – includes:

–       TV ads on national stations, which will reach about 8 million viewers;

–       outdoor advertising in Madrid and Barcelona, including ads in metro stations around Madrid, which will be seen by millions of commuters;

–       online ads on popular travel, news and lifestyle websites like La Razón, El Economista and 20 minutos;

–       print ads in newspapers and travel magazines; and

–       a dedicated Dublin microsite on the Logitravel website.

 

About 21% of all Spanish visitors to Ireland arrive in the off-season or Q4 – a real opportunity to win business for Dublin and Ireland at a time when there is capacity in accommodation and other tourism facilities. Also, Spaniards tend to travel in the latter part of the year due to the high concentration of Spanish ‘puentes’ (or bank holiday weekends).

 

Barbara Wood, Tourism Ireland’s manager in Spain, said: We are undertaking an extensive programme of promotions this autumn, to continue to grow Spanish visitor numbers to Ireland. Our co-operative campaign with Logitravel is an important element of that programme, to boost travel to Dublin and Ireland during the autumn and winter months.

 

“Spain is an important market for tourism to the island of Ireland. Travel by Spaniards to Ireland has grown significantly over the past 15 years – going from just 90,000 Spanish visitors in 2000 to a record 391,000 visitors in 2016. Tourism Ireland is determined to ensure that growth continues and has been undertaking a busy programme of promotions right throughout 2017.”

 

 

Source:- Tourism Ireland

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 IMEX 2018
  • 05 itb-china 2018
  • 06 PATA ORG 2018
  • 06 THSA 2018
  • 07 Digital-Travel-2018
  • 08 ShanghaiWTF 18
  • 09 APHIC 18
  • 09 brainlinx 2018
  • 10 Digital Travel Summit EU 2018
  • 10 ITE 2018
  • 11 questexevents 18
  • 12 Traveldaily 18
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com