Published on : Tuesday, May 14, 2019
Travellers will get to know more about the Air New Zealand’s direct London to Los Angeles service. It is based on the theme ‘bet you didn’t know’ which brings forth the unknown services.
In London the out-of –home campaign has now gone live. The campaign is running at the London Underground stations and its creative shows lesser-known facts like “babies can’t dream”, “lobsters taste with their feet”, “mangoes get sunburn” and “bees do have knees” before revealing Air New Zealand’s daily direct flight route from London to Los Angeles.
Air New Zealand head of UK and Europe, Joanna Copestake, said that people are sometimes surprised when they tell them Air New Zealand flies direct from London to Los Angeles.
They wanted to draw on that element of surprise with their latest campaign, using it to raise awareness among travellers of our award-winning product, kiwi hospitality and the fact that they fly directly from London to Los Angeles with no hidden extras.
Tags: Air New Zealand