Published on : Monday, April 11, 2016
With the launch of Vegas VR, a virtual reality app that features only-in-Vegas experiences, Las Vegas is quickly becoming a front-runner in the virtual reality space for destination marketing organizations. Vegas VR offers one-of-a-kind Las Vegas experiences through one of the more accessible virtual reality systems available – all users need is the app, a smartphone and a cardboard viewer.
When using Vegas VR, consumers are directly connected with a series of 12 original 360-degree interactive videos that become immersive virtual reality experiences when used with a VR Viewer compatible with smartphones, such as Google Cardboard.
“Las Vegas is always looking for innovative ways to engage visitors. The VR app allows us to showcase the destination to first time visitors and remind Vegas enthusiasts about all of the unique offerings,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority. “Vegas VR gives our visitors a new way to connect with Las Vegas.”
Vegas VR places users into some of the most iconic Las Vegas experiences. From ziplining through the Fremont Street Experience aboard Slotzilla, to being serenaded on an authentic gondola ride through The Grand Canal Shoppes at The Venetian and more, the app brings Las Vegas to life and entices visitors to book their next trip. According to research, approximately two thirds of United States travelers say they would be influenced to visit a destination if they were to experience it through virtual reality.
Even without a cardboard viewer, users are able to watch all of the 360-degree videos on the app and interact with the videos using gyroscope, swipe and zoom functions without using additional virtual reality technology.
While Las Vegas continues to innovate with more interactive and immersive content to the app, users can now enjoy the following: