New VisitScotland data reveals regional visitor trends for 2012

Published on : Saturday, October 19, 2013

Visit Scotland logoVisitScotland, the country’s national tourism organisation, has today revealed the full-year visitor statistics for each and every area of Scotland in 2012.

 

The Tourism in Scotland’s Regions 2012 report gives one of the most in-depth looks at the habits of both domestic and international visitors whilst visiting the country’s regions.

 

Statistics show that Edinburgh & the Lothians continue to charm the world coming out top in terms of spend, visitor numbers and hotel occupancy, peaking at 90% during August and September. Glasgow & Clyde Valley is second with the Highlands & Islands third favourite for visitors.

 

The report also shows that the interest in Scotland from visitors stretches far beyond the popular tourism trails. For instance, the statistics reveal that Orkney has seen ‘staycationers’ spend the most amount time there, with UK visitors staying eight days compared to the average three days in the rest of the country.

 

Alongside this, self-caterers in Fife enjoyed 89% occupancy during August 2012 in their premises – the highest in Scotland at that time.

 

Figures also suggest that Norwegians are particularly enamoured with Aberdeen City and Shire, with 35,000 visiting the region last year spending £18m, and only spending more in the Capital.

 

Mike Cantlay, Chairman of VisitScotland, said: “The Tourism in Scotland’s Regions 2012 report is incredibly useful as it allows us to gain an insight into our visitors, their activities and how they are likely to spend their money. This in turn, gives us the ability to engineer our award winning marketing activity to suit their needs; something which is of vital importance as we prepare to welcome the world in 2014.”

 

Also included in the report are the top attractions by region, information on the accommodation used and purpose of trip amongst 20 different categories.

 

For more information about the Tourism in Scotland’s Regions 2012 report and to download it follow this link.

 

Source:- Visit Scotland

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One Response to New VisitScotland data reveals regional visitor trends for 2012

  1. Joan Rees says:

    With regard to Oman. I visited it a few years back. Wht impressed me mostly about the country was the people they were Open, friendly and very well informed on world affairs. I would love to revisit.

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