This new year, Guinness Storehouse aims to draw 20 millionth visitors

Thursday, January 3, 2019

The Guinness Storehouse keep hold of its position as the number one international visitor attraction of Ireland, surpassing all previous records, with over 1.7 million guests passing through its doors last year.

From the time of its first opening its doors to the public in 2000, the Guinness Storehouse has greeted more than 19 million visitors and is all geared up to welcome its 20 millionth visitor in the coming months.

Tourism is one of the most significant economic sectors of Ireland. The industry is accountable for earnings of €8.7 billion which supports 230,000 jobs.

In 2018, Mainland Europe guests comprised the majority of visitors to the Guinness Storehouse, with 32% of all guests pouring in from the continent.

Italy experienced highest annual growth which increased its visitor numbers by over 31% and Germany increased by 22%. The USA carries on portraying its strong performance, making up more than 30% of all visitors to the Guinness Storehouse this year.

Situated in the heart of the St. James’s Gate Brewery, the Guinness Storehouse narrates the story of Ireland’s most iconic brands, Guinness.

The journey starts at the bottom of the largest pint glass of the world and continues through seven floors, including the highlight for many visitors – the well-known Gravity Bar, which displays incomparable panoramic 360⁰ views of Dublin city.

Visitors from Ireland and other foreign countries discover what goes into making each and every pint, study in terms of the incredible brand history expanding over 250 years, its iconic advertising, as well as a tasting like no other.

“2018 was another incredibly successful year for the Guinness Storehouse. Our aim is to position Ireland and the Guinness Storehouse as a year-round, ‘must visit’ destination, to ensure that the contribution of tourism to the economy continues to expand. With a focus on seasonality, this year we heavily internationally promoted key events: International Stout Festival in November and St. Patrick’s Festival in March.”

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