Published on : Wednesday, November 22, 2017
Over the next few months, the campaign of New York City, “True York City” will roll out across 17 countries in an aggressive campaign. In this campaign it is promoting the city as the world’s greatest creator and exporter of culture.
In this campaign it is also projected New York as the authentic and iconic experiences in arts, design, retail, culture and cuisine.
The campaign will also give a spotlight on the lesser-known, local neighborhood gems across the city’s five boroughs.
Mayor Bill de Blasio said that when the people think New York City, they think authenticity. In the same announcement, the tourism office NYC and Company said they expect to see a record-breaking 61.8 million visitors by the end of 2017, up from 60.5 million in 2016. Of the 61.8 million visitors, there are about 49.2 million are domestic and 12.6 million international visitors.
This tourism campaign will roll out in the tourism destinations around the world including Madrid, Toronto, Tokyo, Seoul and Cape Town, along with Chile, Australia, Brazil, Germany, the UK, France, Spain, and Mexico.