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Published on : Tuesday, November 12, 2013
The Travel Trends Report published by Sojern gathered data between July and September 2013 focusing on the top travel destinations, average trip duration, booking lead-time, travel group size and other details. Consumer behavior is based on the data gathered by tracking hotel bookings and airline traffic throughout the country. Data gathered from over 520 million tourists across USA displayed a number of patterns, trends, and traveling preferences.
According to the research, 51% of American travelers were female rather than male, with an amazing popularity for leisure travel (72%) as opposed to business travel (28%). Report for Q3 discovered that New York City remains the most popular travel destination for American travelers. The prevalence of leisure travelers implies longer trips and mostly, individual bookings. Short-term travel is mostly connected to business trips, since most meetings, conventions and similar events generally take one or two days. The declining trend in short-term trips is therefore representing a decline in business trips all over the country.
The most visited destinations include New York City, Las Vegas, Washington DC, San Francisco, Chicago and Los Angeles – cities that are commonly associated with tourist attractions and leisure travels, another sign of the positive trend towards longer leisure trips. These cities set out to continue their status as some of the most sought after destinations throughout the world, enticing tourists more than many other options. While New York City progressively remains on top, showcasing more flights and more hotel bookings than any other city.
Another sign of the growth of leisure traveling is the size of the party involved in the trip. Solo travellers are more common within the business travel sphere. On the other hand, those who travel for leisure and entertainment purposes are usually families and couples. As more and more people get up in the air, the demand for coach, second-class, seats is actually dramatically and gradually increasing, counting over 98% of their total flights booked. Booking lead-time, the time between the actual booking of the trip and the trip itself, is steadily increasing, mainly because passengers who book in advance are able to access cheaper flights and even cheaper accommodation.
The current majority of leisure travelers as opposed to business travelers is also reflected in statistics representing the actual periods when most flights are booked. 73% of trips were booked more than a week in advance compared to 65% in Q2.