Published on : Monday, November 20, 2017
The New York City tourism promotion agency, NYC & Company, estimates that the number of domestic visitors will increase again this year, to a record 61.8 million, from 60.5 million in 2016, an increase of slightly more than 2 percent. That would make 2017 the eighth straight year in which tourism hit a new high.
But the persistent arrival of the tourists has not stopped city officials from trying to dream up ways to attract even more tourists.
Their latest global campaign, dubbed True York City, is scheduled to begin on Monday with ads appearing in airports, subways and at bus stops around the world, as well as on thousands of LinkNYC screens across the city.
The projected annual increase in tourism this year will come despite the first decline in the number of international visitors to the city since 2009.
The agency now expects a decline of about 100,000 foreign visitors in 2017, compared with the decline of 300,000 it had feared earlier this year as a result of the “Trump effect.”
Mr. Dixon said he believes that the potency of the American dollar, which has reduced the buying power of some foreign currencies, was an important factor in the decline in international travellers.
But he said he remains concerned that the Trump administration has not welcomed foreign visitors.
New York would suffer more than other cities of America, he said, because about 30 percent of all foreign tourists to the United States visit New York City.
New York also draws the largest number of international visitors from countries on the Trump administration’s revised travel ban on Cuba and some countries.
A decline in international visitors is particularly costly because the international tourists spend about $2,000 each, on average, or about four times as much as the average domestic tourist.
NYC & Company estimates that the number of domestic visitors in 2017 will boost by about 1.4 million to 49.2 million.