Published on : Monday, November 20, 2017
The tourism promotion agency of the city of New York, NYC & Company predicts that the number of tourists to this region would be rising again this year to touch a record 61.8 million marking a rise from 60.5 million in 2016.
This also represents an increase of a bit more than 2%.
This would make 2017 the eight continuous year in which tourism industry witnessed a fresh high as revealed by NYC & Company.
Bu then the relentless influx has not deterred city officials from making efforts to devise ways to lure even more tourists. Their latest international campaign dubbed as ‘True York City’ is expected to commence on Monday with advertisements visible on subways, airports and bus stops all across the world and even on a large number of LinkNYC screens all around the city.
The estimated annual increase in tourism this year is expected to appear despite the first decline in the number of international travellers to the city ever since 2009 as per Fred Nixon who is the chief executive of NYC & Company.
Mr. Dixon mentioned that the agency now estimates a decrease of nearly 100,000 foreign tourists in 2017 as compared to the decline of 300,000 it had feared earlier this year as a consequence of the ‘Trump effect’.
He feels that the strength of the American dollar that has minimized the purchasing power of a few foreign nations has been a significant factor in the decline in travellers all across the globe.
But then he is concerned about the Trump administration not being friendly towards foreign visitors.
Mr. Dixon said that a real concern is the fact that this sort of an isolationism might trigger a decline in international travel.
New York would be on the receiving end much more as compared to other American cities since about 30% of all foreign travellers to the United Stats visit New York City.
Actually New York draws the largest number of tourists from nations on the revised travel ban, he added.
A decrease in international tourists is especially pricier since the international tourists spend nearly $2,000 each, on an average or about four times as much as the average domestic tourists, as specified by Mr. Dixon. NYC & Company states that the number of domestic travellers in 2017 is expected to rise by about 1.4 million to 49.2 million.
Mr. Dixon said that tourists are a welcome boon to this city since city taxes collected annually from tourists have more than doubled in the last decade to $4.2 billion in 2016.