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Published on : Saturday, January 30, 2016
Tourism Minister Jonathan Bell launched Northern Ireland’s Year of Food and Drink 2016 in the United States yesterday (Thursday, 28 January) – at an event in New York organised by Tourism Ireland, which was attended by leading American food writers, tour operators and airlines. Earlier this week, Tourism Ireland launched Northern Ireland’s Year of Food and Drink in Scotland.
Minister Bell told the New York audience all about Northern Ireland’s world-class ingredients, talented chefs, wonderful restaurants and cookery schools, as well as our rich food heritage. Chefs Ian Orr, from Browns Restaurant in Londonderry, and Stephen Toman, from OX Belfast, provided the hors d’oeuvres and were on hand to share their expertise and enthusiasm about Northern Ireland food with the journalists and other guests.
Speaking at the launch, Alison Metcalfe, Tourism Ireland’s head of North America, said: “Tourism Ireland will take every opportunity to highlight and celebrate our wonderful food and drink scene throughout 2016, promoting Northern Ireland food in the US and elsewhere around the world. We are inviting everyone to come and enjoy 366 days of celebration – where they can discover the best of local produce and have the chance to experience the wonderful landscapes and coastline which make Northern Ireland so special. With so many great events planned for the year ahead, our message for American travellers is that there has never been a better time to enjoy a true taste of Northern Ireland.”
Building on the success of 2015, Tourism Ireland will highlight the Causeway Coastal Route, as well as other iconic experiences like The Gobbins Cliff Path and Titanic Belfast, our unique National Trust properties and, of course, our world-class golf courses. The organisation will continue to target ‘best prospect’ American visitors – promoting distinctive vacation experiences, events and special packages which are tailored to their interests and designed to encourage more American holidaymakers to travel here now.
Source:- Tourism Ireland