Published on : Monday, February 11, 2019
Today, Moxy NYC Chelsea announces an exclusive collaboration with New York City’s favorite florist duo, Michael and Darroch Putnam of Putnam & Putnam. Opening February 14th, just in time to buy flowers on Valentine’s Day, Moxy Chelsea will be home to Putnam & Putnam’s first retail location, where the famed floral couple has transformed the hotel’s entryway into an overgrown botanical experience, selling a curated selection of seasonal, fresh-cut flowers in addition to unexpected curiosities and whimsical gift items.
“We often spend our time scouring Chelsea’s flower district for the latest and freshest blooms so the opportunity to have a brick and mortar location inside the soon-to-open, buzzy Moxy Chelsea hotel is especially exciting,” says Darroch Putnam. “We can sell our own arrangements and favorite travel and gift items straight to the public in a way that hasn’t been done in this area before.”
Putnam & Putnam’s elegant and ethereal style is known to steal the show at elite events and weddings across the country. Their couture approach to floral arrangements over the years has made them a staple at celebrity weddings, including the recent nuptials of Gwyneth Paltrow and Brad Falchuk, and fashion shows for brands including Jason Wu, Net-a-Porter and Brandon Maxwell.
The collaboration comes at an exciting time for Putnam & Putnam, off the heels of their first book that launched in October 2018, “Flower Color Guide,” by Phaidon, that will be sold in the shop at Moxy Chelsea. “Putnam & Putnam’s attention to fashion and style is something we’ve been a fan of for a while,” says Mitchell Hochberg, President of Lightstone, Moxy Chelsea’s developer. “What an exciting, sensory experience for guests to enter the hotel through Putnam & Putnam’s flower boutique and immediately encounter what the Flower District is all about.”
In a nod to the foliage-strewn streets of the area, the architecture at Moxy Chelsea will juxtapose an industrial façade with a glass atrium revealing the vertical gardens within. As one of the only retail flower boutiques in the wholesale market to stay open after 2:00 P.M., the shop is ideal for anyone to find last-minute flowers for an event, purchase a gift, or pick up a bouquet to brighten up their home or hotel room. A selection of Putnam & Putnam’s celebrated pre-made floral arrangements will be available for purchase at the hotel only as well as unexpected NYC-themed gifts and other unique travel items. Co-branded Moxy x STATE dopp kits, backpacks and fanny packs branded with an exclusive Putnam floral print will be an ode to the everlasting floral trend prevalent in the neighborhood and throughout the hotel. Putnam & Putnam joins an impressive roster of partners at Moxy Chelsea, including TAO Group and Francesco Panella of the legendary Antica Pesa.
Moxy, part of Marriott International, now has 30+ experiential hotels open across North America, Europe and Asia. The brand is expected to open 20+ more hotels in 2019, in destinations including Paris, Nashville and Boston. Moxy is a fun, vibrant and stylish hotel designed to give guests everything they want and nothing they don’t, at an approachable price. The brand caters to those who are looking for a hotel with friendly service and premium comforts in an environment that allows them to connect with relevant and authentic local experiences. Moxy’s creative brand identity aims to engage business and leisure travelers with a warm, thoughtful and playful guest experience.