Published on : Tuesday, June 13, 2017
New Zealand’s tourism industry changed entirely in 2001 as something serious happened. Well, the launch of the movie series the ‘Lord of the Rings’ catapulted striking landscapes of New Zealand into the tourism stratosphere. After the release of the movie, thousands of fans of the phenomenally successful franchise booked their trips to the magical lands of Tolkien’s heroes.
The impact of the movie on New Zealand and its tourism businesses is probably the best example of the growth of film tourism. New Zealand unveiled to the world as a land of wonder, with fans of the movie series enthusiastic to get there and explore and witness its astounding beauty personally.
These days, the country has its own fully-fledged Tourism organizations namely Tourism New Zealand, the New Zealand Film Commission and Film New Zealand respectively. These organizations actively work to endorse New Zealand as a travel destination for travel enthusiasts including the fan of the movies like, Lord of the Rings, The Hobbit and The Piano to name just a few.
Tourism New Zealand has itself stated “research shows us that film can influence travel choices”, informing that in New Zealand, revenues from film production rose to a massive $3.155b in 2014 – from only $7m in 2013.
Tags: new zealand