Published on : Saturday, May 21, 2016
Tourism New Zealand Chief Executive Kevin Bowler says the results are evidence that the organisation is making a real difference for the industry, as it focuses its efforts on increasing value.
International Travel and Migration data, released today by Statistics New Zealand, shows total visitor arrivals for the year ending April up 10.6 per cent and holiday arrivals up 15.5 per cent.India has contributed strongly to the growth with total arrivals from India up 11.4 per cent while holidays arrivals are up 16.4 per cent for the year ending April.
In addition, the Ministry of Business, Innovation and Employment’s International Visitor Survey shows total international spend up 25 per cent for the year ending March pushing total spend to over $10 billion for the first time.
Kevin says: “To see this level of growth in off-peak arrivals is exceptionally good news for the industry – by extending the traditional peak season it enhances employment opportunities and the value growth is bringing significant economic benefit to the country.”
Last week’s TRENZ conference in Rotorua ended on a high when the Prime Minister announced additional funding for the tourism industry, including $8 million for Tourism New Zealand over the next four years.“The increased funding will be used to target growth opportunities from India and the USA to generate value for the industry now and into the future,” says Kevin.
“Indian visitors prefer to travel outside our peak seasons, directly supporting our objective to spread arrivals throughout the year and the extra funding will further support activity to drive growth from this market,” says Kevin.
Source:-Tourism New Zealand