Published on : Friday, November 25, 2016
Associate Transport Minister Craig Foss said in a statement, “Summer is on its way and so are many international visitors. New Zealand roads can be challenging, particularly in and around some of our most popular tourist spots.”
He added that the campaign would promote messages that had been tested in six target markets — Australia, Germany, China, the United States, Britain and India.
The campaign would focus on popular South Island destinations and use billboards, posters, digital advertising and social media to spread road safety messages.
“This road safety campaign is part of a wide range of education initiatives already improving safety at every stage of a visitor’s holiday — planning, booking, in- flight, on arrival and on our roads,” said Foss.