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Published on : Tuesday, May 24, 2016
The number of international visitors shows an escalation from the previous year. The ministry of Business, Innovation and Employment’s International Visitor Survey stated that over $10 billion was spent by the visitors for the first time in the history of tourism.
Kevin Bowler, chief executive of Tourism New Zealand said, “To see this level of growth in off-peak arrivals is exceptionally good news for the industry – by extending the traditional peak season it enhances employment opportunities and the value growth is bringing significant economic benefit to the country.”
He also added, “The increased funding will be used to target growth opportunities from the USA and India to generate value for the industry now and into the future.” He pointed out that additional marketing activity will be seen immediately in the US with Tourism New Zealand’s investment.
It was found that total arrivals from India saw an 11.4% growth and in case of China, the growth was measured to be a 29.2%. This kind of growth during the off-peak season is no doubt a very good opportunity for the tourism industry to uphold the national economy.