New Zealand tourism aims for sustainability

Published on : Wednesday, November 15, 2017

us-tourism-air-newzealandTourism Industry Aotearoa today launched the New Zealand Tourism Sustainability Commitment, establishing eight goals for the tourism industry to be attained by 2025.

 

Individual businesses are being invited to adopt 14 commitments designed to support the industry to reach the goals. A new website www.sustainabletourism.nz was also launched today. The New Zealand Tourism Sustainability Commitment is a response to the tourism boom experienced by the industry in recent years, TIA Chief Executive Chris Roberts said.

 
To quote Roberts, “The Tourism 2025 aspirational goal to reach $41 billion a year in total tourism revenue is on track to be achieved a number of years earlier than 2025. This has generated many business and employment opportunities, as well as benefitting New Zealand’s economy and communities across the country.”

 
He added, “Now we are facing the challenges of managing and sustaining growth.

 

Financially sustainable businesses are able to invest in environmental and social sustainability, maintaining and enhancing New Zealand for future generations of residents and visitors. We know some tourism businesses are already operating in line with the 14 Commitments, or exceeding them. That’s a good start. It is our goal that every tourism business in New Zealand will commit to operating sustainably. The greater the buy-in, the more powerful it will be. We want a New Zealand where our economy, people and the environment are better off because tourism exists. Together, we can create a world-leading example of a truly sustainable tourism industry that will make a positive long-term contribution to New Zealand.”

 
More than 40 leading tourism businesses have already agreed to sign up for the Tourism Sustainability Commitment. Visit www.sustainabletourism.nz to know more about the New Zealand Tourism Sustainability Commitment.

 
The New Zealand Tourism Sustainability Commitment is supported by the Tourism Industry New Zealand Trust.

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