Published on : Monday, February 25, 2019
New Zealand’s U.S. dollars 39 billion tourism industry became a little more sustainable in 2018 as compared to 2017, as per the performance dashboard produced by Tourism Industry Aotearoa (TIA). Tourism businesses that have shown commitment on taking action on sustainability will be identified to international delegates at this year’s international travel and trade event TRENZ held in Rotorua.
TIA’s dashboard measures the industry’s first year of performance since the launch of the Tourism Sustainability Commitment (TSC) in November 2017. The TSC has the ambitious vision that sees New Zealand leading the world in sustainable tourism by 2025.
TIA chief executive Chris Roberts said that it was pleasing to see a small 0.1 lift in the industry’s overall sustainability rating in 2018 to 8.1. The 2025 goal is of 9.4. Businesses which have signed up to the TSC achieved a significantly higher sustainability score than non-TSC businesses, 8.4 compared to 7.9.
There was strong improvement in industry revenue in 2018. There was one area that witnessed significant decline – a 7 per cent decrease in the industry’s success in measuring, managing and minimising its environmental footprint, which included carbon reduction and waste management.
Almost 800 businesses have now committed to the TSC. TSC continues to gain traction with tourism businesses and government agencies.