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Published on : Friday, June 23, 2017
To attract more business to the facility, it seemed quite logical for Niagara Falls Tourism (NFT) to collaborate with the sales and marketing team with their offices located in the Scotiabank Convention Centre.
And that’s exactly what happened this Tuesday when the convention centre and NFT declared that they had entered into a partnership with the Scotiabank Convention Centre in order to manage and deliver their Meetings, Conventions, and Incentive Travel (MC&IT) program. As a component of the partnership, the previous program has been given a new name and rebranded under the name Niagara Falls Business Events.
To quote Jon Jackson, NFT executive director, ‘seeing the success the Convention Centre has had in the Canadian and U.S. markets, it made perfect sense for us to partner with them on this program. The team who built the MC&IT program for Niagara Falls Tourism laid a very strong foundation.’
Convention centre president and general manager Noel Buckley settled on the matter.
To quote Buckley, ‘an opportunity like this to consolidate resources and strengthen Niagara Falls’ reputation in the business events world is something we wouldn’t turn away from. Actually, it’s all part-and-parcel of what our sales and marketing team do right now on a daily basis.’
Jackson, for the meantime, recommended the city stands to take complete advantage from the positive impacts of hosting more meetings and conventions.
He said, ‘the goal is to increase the number of business events in our city so that we have more people filling hotel rooms, eating in our restaurants, and visiting our world-class attractions, which ultimately creates more industry jobs.’
Tags: Niagara Falls Tourism