Niall Gibbons, head of Tourism Ireland is keen to make Limerick County a sought-after destination

Published on : Monday, November 27, 2017

Niall Gibbons, head of Tourism IrelandNiall Gibbons, head of Tourism Ireland explained that it’s the aim of his agency to make sure the Mid-West gets a fairer distribution of the millions visiting Ireland.


At the Limerick Chamber president’s dinner, Mr Gibbons was the keynote speaker over there that was hosted in the Strand Hotel recently.

He said: “Over 10.5 million people have visited the island of Ireland in the last year. We would prefer to see a better regional distribution. So we’re very keen to work with the regions on this.”

Different business lobbies all around the Mid-West comprising the Limerick Chamber have requested for route support funds to be ringfenced for regional airports like Shannon to put off the constant growth of Dublin at its expense.

Two marketing schemes have called for to be put sideways for new routes at regional airports – and not at the hub of the capital.

Around €1m has been offered in terms of funding for Ireland’s provincial bases.

When questioned if he agreed with this call, Mr Gibbons said: “I do” – but then went on to highlight the €1m fund in place anyway.

“This fund is very important. We have also continued to work to make the case for regional airports for air access. We work very closely with Shannon, Kerry, Knock and Cork on this.


There has been an incredible increase of air access into Dublin. I don’t begrudge them their success. But the regional infrastructure is a critical part of our programme for 2018.


The summer season is busy already in the Mid-West, so it’s important we focus on the shoulder season, and it’s important we have festivals and events so people can see there are things to see, do, and things which are open,” Mr Gibbons explained.

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