Published on : Thursday, November 16, 2017
In July 2015, a few months after President Buhari was sworn in, he visited Washington D.C at the invitation of then US President Barack Obama to discuss bilateral cooperation on Nigeria’s economy, corruption, and security.
During the meet held in his honor at the Nigerian Embassy, a few attendees were selected to address the President and what they wanted his administration to prioritize. Among the responses, security to abolishing the “state of origin” designation to using sports as a tool for youth development occupied major roles.
In 2017, the World Economic Forum’s Travel & Tourism Competitiveness Index ranked Nigeria 129 out of 136 Countries studied. Prioritization of Travel & Tourism in Nigeria predictably scored very low, because of the lack leadership that prioritizes travel and tourism.
Tourism needs to be taken seriously in Nigeria, and more creative professionals especially in areas with significant cultural heritage needs to be elected.
From airlines, and hotels to culture, film, and music festivals, Nigerian businesses have much to offer, but they have all but conceded the international market to other players. They don’t run adverts for local events or companies outside of Nigeria. Nigerian tourism is still shrouded in obscurity to even the savviest of travelers, even as brand Nigeria fueled by Nollywood, Afrobeats and literature is at an all time high.
While festivals like Chale Wote in Ghana, destinations like Lamu in Kenya, Debre Zeyit in Ethiopia and Jahazi Literary & Jazz festival in Zanzibar are on the global map, tourists are still wary of visiting Nigeria. Businesses have to go out and grab these thrill seeking travelers by their backpacks with amazing deals they can’t refuse.
Tags: Nigerian Tourism