NITB media night spotlights Derry-Londonderry

Published on : Monday, December 2, 2013

NITBJournalists and media from all over Ireland ‘tripped the light fantastic’ at Lumiere, the final major event of the UK City of Culture programme in Derry~Londonderry.NITB has part funded Lumiere within a total funding package for Derry~Londonderry’s ‘big five’ UK City of Culture events, and is actively promoting the programme through marketing campaigns and facilitation of local and international media visits.

 

 

The event was also an opportunity to further showcase the support that NITB has provided for the Walled City Lighting Strategy, which illuminates the City Walls, six major built heritage projects and the Craigavon Bridge, and to which NITB contributed £1.4 million.

 

 

The group took a walking tour of the key artworks and installations of the spectacular light festival as part of a Northern Ireland Tourist board media night showcasing the launch of Lumiere and the Walled City Lighting Strategy.Travel writers from the main daily and Sunday newspapers as well as radio and TV broadcasters from Northern Ireland and the Republic of Ireland were in attendance.

 

 

The Lumiere Light Festival has transformed the Derry~Londonderry cityscape with a mix of artworks and installations all celebrating the myriad of ways that artists use the medium of light.Created by renowned arts company Artichoke, it highlights local landmarks – including the famous City Walls – buildings, hidden spaces, parks and waterways, and invites visitors to explore the urban landscape.

 

 

Naomi Waite, NITB Marketing Director, said: “Lumiere’s mix of high-profile artist commissions, international and local artists and designers, as well as community initiatives, makes this one of the biggest light festivals ever seen in the UK.

 

Source:-NITB

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