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Published on : Wednesday, November 6, 2013
The Nordic Travel Fair Matka is the largest travel event in Northern Europe and in 2014 it will be organised for the 28th time at Messukeskus, Expo and Convention Centre Helsinki. Last time the event was more international than ever before, introducing 80 countries from all over the world.
Having the straightest flight route from Europe to Asia, Helsinki is a significant gateway to the East. The Nordic Travel Fair Matka has an internationalization strategy for exhibitors, reporters, visitors and bloggers from abroad. The Nordic Bloggers’ Experience is a new forum at Matka bringing dozens of internationally acknowledged professional bloggers to Helsinki. This is done in cooperation with Mr Sebastian Canaves-Börner from Germany, who also has worked for the bloggers’ programme at ITB Berlin.
Next year the Nordic travel Fair Matka is organised 16 – 19 January and it is complimented by the Global Workshop starting already a day before. The Global Workshop on the 15 January offers foreign companies the opportunity to meet buyers from Russia, Finland and other European countries. These short meetings between buyers and suppliers are booked in advance. The Workshop day is completed with seminars and meetings with the bloggers.
In 2014 the theme country is Latvia. Its capital Riga is The European Capital of Culture and in addition to that Latvia offers travelers peace, clean nature, relaxing spas and delicious food. At the Matka fair Latvia will have its own exhibition space and lots of interesting programme.