Northern Ireland is on track in Spain!

Published on : Friday, November 17, 2017

November 2017 - Millions of Spaniards are seeing eye-catching ads for Belfast in metro stations in Madrid and Barcelona right now. Tourism Ireland’s latest promotion, in partnership with Atrapalo, a major online travel agent in Spain, is under way. Further media information: Clair Balmer / Elaine Moore, Tourism Ireland 07766 527719Millions of Spaniards are seeing eye-catching ads for Belfast in metro stations in Madrid and Barcelona right now. Tourism Ireland’s latest promotion, in partnership with Atrapalo, a major online travel agent in Spain, is under way.

 

The campaign aims to boost late season travel from Spain to Northern Ireland and to kick-start business for 2018. As well as the metro ads, the campaign includes

 

–       online ads on websites like El País, Huffington Post Espaňa, Ocholeguas and El Mundo;

–       email marketing to the Atrapalo database of 1 million Spanish travellers;

–       a dedicated microsite and booking engine on Atrapalo.com;

–       an article in Atrapalo’s Houdinis magazine, which has about 80,000 readers; and

 

 

About 21% of all of our Spanish visitors arrive in the off-season or Q4 – a real opportunity to win business at a time when there is capacity in accommodation and other tourism facilities. Also, Spaniards tend to travel in the latter part of the year due to the high concentration of Spanish ‘puentes’ (bank holiday weekends).

 

Barbara Wood, Tourism Ireland’s manager in Spain, said: We are undertaking an extensive programme of promotions, to continue to grow Spanish visitor numbers to Northern Ireland and the island of Ireland. Our co-operative campaign with Atrapalo is an important element of that programme, to boost travel during the winter months and position us well for 2018.

 

 

Source:- Tourism Ireland

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 AIME 2019
  • 03 AIME 2018
  • 05 ameistanbul 2019
  • 06 aviation-festival-asia 2019
  • 07 thehotelshowsaudiarabia 2019
  • 08 JTTX9 19
  • 09 Conventa 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 10 OTM 2019
  • 10 Routes Americas 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 13 ATRTCM 2019
  • 13 Food Hospitality2019
  • 16 EMITT 2019
  • 16 IITM 2019
  • 17 AITF 18
  • 18 UITT 2019

TRAVEL INDUSTRY EVENTS

    1. MATKA 2019

      January 17 - January 20
    2. GO 2019

      January 17 - January 20
    3. BLTM Delhi

      January 18 - January 19
    4. HOLIDAY WORLD SHOW 2019

      January 18 - January 20
    5. ADVENTURE TRAVEL SHOW 2019

      January 19 - January 20
Get our toolbar!
Review www.travelandtourworld.com on alexa.com