Published on : Thursday, June 23, 2016
They are here to experience at first-hand some of the many things to see and do in Northern Ireland and, in turn, to inspire their 340,000+ readers back home in China to come and experience the destination for themselves.
As well as enjoying a tour of the Walled City of Derry, the group travelled via the Causeway Coastal Route to the Giant’s Causeway, stopping off en route at Carrick-a-rede rope bridge. The journalists also enjoyed a Belfast City tour and visited food producers in Co Down, including Kilmegan Cider in Dundrum and Abernethy Butter in Dromore.
James Kenny, Tourism Ireland’s Manager in China, said: “We are delighted that these journalists from Traveler Magazine made the trip from China to Northern Ireland. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media of the many things to see and do on a holiday here.
“Tourism Ireland is undertaking a busy programme of promotions throughout 2016, to build on the growth in visitor numbers last year. As well as showcasing our superb food and drink, Tourism Ireland continues to promote the Causeway Coastal Route and The Gobbins Cliff Path, as well as other iconic experiences like Titanic Belfast, the Giant’s Causeway, our unique National Trust properties and, of course, our world-class golf.”
According to the latest data from the UNWTO (United Nations World Tourism Organization), China is now the world’s largest outbound travel market – with some 120 million people travelling overseas each year, spending $194 billion.
Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. As well as working with influential travel media, the organisation’s activity in China involves building relationships with key intermediaries, including tour operators and airlines – highlighting our natural attractions, cities, castles and proximity to GB.
Source:- Tourism Ireland
Tags: northern ireland