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Published on : Friday, January 15, 2016
Australian actor Chris Hemsworth is perfectly placed to hammer home the message that the Northern Territory is a great place for tourists to visit if they are looking for a different kind of holiday, Chief Minister Adam Giles said today.
Mr Giles welcomed today’s announcement that the actor, best known for his role as the superhero Thor, would be Tourism Australia’s global ambassador for their new campaign focusing on Australia’s world class aquatic and coastal experiences.
“Chris Hemsworth is a perfect choice from the Northern Territory’s perspective as he knows what it’s like to live in the Outback and understands the Territory lifestyle having spent some of his childhood in Bulman, a remote cattle station in Arnhem Land,” Mr Giles said.
“Chris has spoken in interviews about the wonderful memories he has of life in the Top End and I’m sure he will be able to hammer home the message that the Northern Territory is an iconic destination full of excitement, spectacular landscapes and unique experiences.
“Chris has particularly spoken about the fun he had fishing with his brothers in the Northern Territory and he knows only too well that we have some of the world’s best fishing spots.
“Perhaps Chris may want to come up and try his hand at catching the Million Dollar Fish before the season ends on 29 February!”
Mr Giles said the Country Liberals Government had been working hard to grow the tourism industry after years of decline, with new marketing campaigns and infrastructure grants helping local businesses revitalise their product and attract more visitors.
The latest figures show that in the three years since the Country Liberals came to office, holiday visitation has increased by 7% to 734,000 and total visitation has increased by 14% to 1.484 million.
“Tourism is one of the Territory’s largest employers, providing jobs for around 16,000 people, and recent figures show overnight visitors are spending more and staying longer in the Northern Territory,” Mr Giles said.
Mr Giles said the new global ad campaign being launched by Tourism Australia later this month will feature Nitmiluk National Park (Katherine Gorge) as one of 12 Australian hero destinations showcased to the world.
“The exposure for the Katherine region will be huge, with the campaign and Katherine images and videos to be seen by millions of people in all of Tourism Australia’s key global markets,” he said.
“From natural hot springs, to swimming in waterfalls, world-class fishing, air boating on wetlands, jumping crocodile cruises or swimming at Australia’s most central ‘beach’ at Ormiston Gorge, the Northern Territory punches above its weight when it comes to unique aquatic experiences.”
Mr Giles said he had asked Tourism NT in its discussions with Tourism Australia to ensure Mr Hemsworth visits the Northern Territory as soon as it fits into his schedule.