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Published on : Thursday, June 25, 2015
Northern Territory businesses with innovative tourism products and projects are encouraged to apply for funding through the Territory Government’s new $4.75 million Tourism Infrastructure Development Fund.
Chief Minister and Tourism Minister Adam Giles said guidelines have now been released for the program, which is open to operators and projects right across the Territory.
“The funding pool of $4.75 million will be used for strategic infrastructure projects and product development initiatives that will improve the visitor experience,” he said.
“This is the largest Government investment in tourism infrastructure in the Territory’s history. It is a significant boost for the NT tourism industry that will help attract more visitors here and encourage them to stay longer.”
Two types of grants will be offered under the new program:
Small scale grants up to $30,000 aimed to support new or establishing tourism businesses;
Large grants of between $30,000 and $100,000 which provide legacy benefits for a business or region.
Mr Giles said the $4.75 million fund builds on the success of the inaugural $1.3 million program in 2014, which was jointly funded by the Territory and Federal Governments.
“There are a range of projects that could be funded including new technology to improve the tourism experience, value adding to existing experiences with new interactive signage, as well as new walking trails or visitor accommodation,” he said.
“Another example would be initiatives that tap into the lucrative and growing Chinese tourism market through in-language mobile responsive websites, signage and brochure translations.
“We’re also keen to support the development of new visitor experiences that diversity the tourism offering in a region, such as projects that target markets like fishing, bushwalking, mountain biking, bird watching and education.”
Mr Giles said Tourism NT was holding free workshops to assist local tourism businesses and operators prepare and apply to the new program, with applications for the first round closing on 31 August.