Northumberland Tourism – An £852m economic impact!

Published on : Friday, October 27, 2017

indexNorthumberland Tourism on Tuesday revealed the statistics from STEAM – The Economic Impact Report, which scrutinizes tourism’s impact.


The figures of 2016 makes happy reading though in terms of visitor numbers, money spent in the county along with the number of jobs in the sector – was all on the rise in comparison to 2015. This growth was due to the factors like the county’s constantly increasing profile, both on television and film, while last year’s North Sea Tall Ships Regatta, in Blyth, was a special attraction being the maximum crowd-puller. The STEAM statistics pinpoints that around 9.7million people had visited the county last year. This was an increase of two percent on 2015. In terms of overnight visitors, the number was around 1.72million – this accounted a growth of four percent whereas day visitor number was up by two percent, at eight million. The impact of economy on tourism in the county was approximately £852million, up three percent. The per trip average spend by overnight visitors was £233.96, whereas per day visitor average spend was £28.70. In 2016, the figures show that there were 11,785 jobs directly associated with the tourism sector – up two percent.


Jude Leitch, director for Northumberland Tourism, welcomed the figures. She said: “We are really happy with the results and it shows that we are experiencing nice, steady growth, but not anything that we can’t handle.” Jude Leitch is quite optimistic that Northumberland has the potential to build on this – particularly as it is endorsing an annual offering by highlighting the wintry stunning dark skies of the county. She said: “One of the indicators to show how well things are going is private investment in tourism across the county. There have been so many planning applications for holiday accommodation, including investment in camping, glamping and boutique hotels.”


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