Published on : Wednesday, February 8, 2017
Unlike a majority of nations that dream of luring a greater number of tourists, Norway rather wishes them to steer clear of this region. In fact, this country has done away with their promotional advertising budget for next summer following arrivals of unprecedented number of curious visitors that it felt, was not ready to deal with.
Kristian Jorgenson, the director of Fjord Norway told the media that a significant part of the success of the Norwegian tourism sector can be attributed to ‘Frozen’ that is the Disney movie released in the year 2013. This movie had been the most renowned animated movie of that time that had been modeled on Norway.
Since that point of time, an increasing number of tourists, especially from the United States have been arriving here with an aim to witness the real thing and enjoy some very real experiences.
Another factor that has been driving the tourism sector forward is the cruise ships that dock into the UNESCO-secured fjords.
This prompts over-enthusiastic travellers to be obsessed with clicking selfies that would be all uploaded on social media platforms. Jorgensen said that these behaviors automatically market the destinations.
However, Norway is not really keen to accept a tourist arrival growth since that would take a great toll on nature.
Therefore, Norway has shifted its focus towards slow tourism or rather sustainable tourism hoping that tourists would cooperate in helping the country maintain its natural resources beautifully and inflict less damage on its environment.
Norway has taken forward its sustainable tourism strategies by introducing small, sustainable inns in rural destinations whose costs are competitive as compared to the bigger hotels in town.