Norwegian, UNICEF and Amadeus inks long-term partnership

Published on : Wednesday, June 24, 2015

norwegian-and-amadeus-suppot-unicefNorwegian, UNICEF, and Amadeus extend their long-term cooperation with each other through a global agreement for all three together for the first time. The new agreement enables Norwegian’s passenger to donate funds to UNICEF’s work for children all over the world when customers purchase their flights online through an Amadeus donation engine.


“Norwegian and UNICEF have over the past few years had several activities to collect funds for children in need. Our passengers have always made generous donations, not least when we sent a plane with emergency aid to the Central African Republic last fall. Together we are now also partnering with Amadeus and hope that the opportunity to give a small amount to UNICEF while booking tickets on our website will result in even more children getting the future they deserve,” said CEO Bjørn Kjos of Norwegian.



A simple click when finishing the ticket purchase is all it takes to donate a small amount to UNICEF and the organization’s work for children all over the world.



“We know that there is great willingness to contribute to making a better future for the children of the world and UNICEF already have a successful partnership in place with Amadeus for similar micro-donation projects. With the new donation engine, Norwegian is making it even easier for travelers to make a difference” said Secretary General Bernt G. Apeland of UNICEF Norway. This programme to raise funds for UNICEF via Norwegian´s passengers is latest development in an existing initiative between UNICEF and Amadeus to raise funds via micro-donations when travellers books flights.

Svend Leirvaag, Vice President Industry Affairs at Amadeus IT Group commented ¨This new partnership with Norwegian and UNICEF forms part of our Technology For Good approach to CSR. We contribute Amadeus technology, such as the donation engine, free of charge to work with travel partners and humanitarian agencies for socially worthy outcomes greater than each of us can achieve alone. We invite all our partners to consider joining us in similar initiatives.¨



Since 2007 Norwegian and UNICEF have had a signature partnership. Through this cooperation, we have for instance flown emergency aid to the Central African Republic and arranged fundraisers on board. In addition, the company donates money to UNICEF as an alternative to giving its employees a Christmas present.
Source: Amadeus.

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