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Published on : Thursday, June 23, 2016
Norwegian, the world’s best low-cost long-haul airline, has donated $723,480 to support UNICEF’s work for vulnerable children worldwide. In July 2015, the airline, UNICEF and Amadeus expanded their partnership to allow Norwegian’s passengers to donate funds to UNICEF when purchasing their flights online.
“Thanks to our generous passengers we have been able to donate six million kroner to UNICEF’s important work for children. Children are the future, and together we can help make the world a better place for those who need it the most. By making it easier to donate, more people will contribute, and a small contribution from many passengers gives more children the future they deserve,” says CEO of Norwegian, Bjørn Kjos.
“The passengers’ donations make a difference for children worldwide. We see that travelers are keen to contribute, and when it is easy to donate, even more people want to support our work for children all over the world,” says Bernt G. Apeland, Executive Director of UNICEF Norway.
A simple click when finishing the online booking is all it takes for passengers to make a UNICEF donation. Customers will have the option to donate $3, $5, $10 or $15 when they book their tickets. Three dollars is enough to provide a mosquito net, which will protect newborns against malaria, and five dollars enables UNICEF to vaccinate 37 children against polio. For 10 dollars, UNICEF can provide an entire class of 27 students with books, while 15 dollars is enough to buy 42 packets of therapeutic food – enough for a two-week treatment for a malnourished child.
Amadeus, the travel technology company created the donation technology used in the booking process.“The partnership with Norwegian and UNICEF is a part of our “Technology for Good” approach to CSR. We work with travel partners and humanitarian agencies free of charge, implementing Amadeus technology, such as the donation engine. That way we can contribute to socially worthy outcomes greater than each of us can possibly achieve alone. We invite all our partners to consider joining us in similar initiatives,” said Svend Leirvaag, Vice President Industry Affairs at Amadeus IT Group.
Since 2007, Norwegian and UNICEF have had a signature partnership. Through this partnership, they have sent aircraft fully loaded with emergency aid and school supplies to the Central African Republic and to Syrian refugees in Jordan. Additionally, Norwegian supports UNICEF through travel funding and fundraisers, and all Norwegian employees donate their company Christmas presents to UNICEF.