Note on Republic Day calls for a mini vacation on behalf of Cox & Kings

Published on : Thursday, January 19, 2017

Republic Day calls for a mini vacationNew Year’s first long weekend, the republic day weekend is fast approaching and people in the city have started packing their bags for a mini vacation. A set of travellers doesn’t like year-end crowd at the tourist places and avoids travelling during that time. But they don’t want to miss on the new-year celebration and hence largely take up travel on the New Year’s first long weekend.

This year, many of them are taking Friday, January 27, off and turning their weekend into a four-day vacation. Cox & Kings is experiencing 25% rise in enquiries for this weekend. Around 60% of the travellers are planning a domestic holiday while the rest of them are interested in short-haul international destinations.

We are experiencing a major shift in the choice of destinations among the domestic weekend travellers. Instead of nearby drive down destinations, most of them are preferring lesser known domestic destinations at far-off places.  Considering the changing patterns and expectations of domestic travellers, Cox and Kings has introduced packages to many new domestic destinations such as Auli, Coorg, Vizag with Araku Valley, Pondicherry and Kaziranga National Park. To make the weekend trips even more attractive, we have also introduced a scheme wherein the customers can present their credit or debit card and get a discount equal to the last 3 digits of their card number. We are receiving amazing response from the customers for the same.

Indian domestic travel market is evolving where people freeze their holiday plans months in advance even for short weekend trips. This year, people are favouring air travel over road journeys as it gives them more time to spend at the destination. Recently, some airlines (Jet airways) have also announced sale wherein people travelling after 15 Jan get discount on their tickets. This has helped to reinforce the air travel trend even further.

For short-haul overseas vacations, the choicest destinations are Dubai, Singapore, Hong-Kong Macau and Thailand. Our instant packages for international trips are receiving good response from the customers. Around 90% of the international bookings for the republic day weekend are closed almost a month back.


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