NSW partners with Hong Kong travel agency to boost rural tourism

Published on : Wednesday, May 10, 2017

destination NSWThe NSW Government has partnered with Mudgee and Dubbo, a major Hong Kong travel agency, through Destination NSW, to generate increased visitor expenditure in rural and regional NSW. Mudgee and Dubbo are expected to welcome tourists from Hong Kong as part of this new marketing campaign, Minister for Tourism and Major Events Adam Marshall said today.


Marshall joined Member for Dubbo Troy Grant today for the announcement and said the new Hong Kong Wing On Travel campaign would target tourists from Hong Kong and include new holiday packages with overnight stays in Mudgee and Dubbo.


“The aim of this campaign is to encourage travellers to explore rural and regional
areas of our state by extending their trip beyond the fringes of Sydney.


“The campaign is expected to initially deliver around 500 tourists to different towns across rural and regional NSW, who will inject almost $1 million into those local visitor economies,” the Minister said.


Marshall said growing tourism in rural and regional NSW was a top priority for the government and as a country-based Minister he was personally committed to this objective.


“Hong Kong is a priority growth market for our State’s tourism industry and we know Hong Kong travellers will relish the fresh air, beautiful landscapes, delicious produce and attractions on offer in our region,” Grant said.


Tourists will spend their first night in Dubbo after visiting Taronga Western Plains Zoo. Their second night will be spent in Mudgee where they will also experience a wine tour and enjoy some of the region’s fresh produce. The tourists will then travel back through Katoomba and the Blue Mountains before spending their final two nights in Sydney.


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