Published on : Wednesday, March 22, 2017
After filming of the popular Chinese reality show Travel with Superstar takes place across Sydney and Regional New South Wales this week, images of some of NSW’s most popular attractions will be seen by more than 44 million Chinese television and online viewers.
NSW Minister for Tourism and Major Events Adam Marshall said the activity supported by the State’s tourism and major events agency, Destination NSW, will showcase Sydney, the Blue Mountains, Mudgee, Gunnedah, the Hunter Valley, Newcastle and Port Macquarie to a massive audience across Mainland China.
“China is NSW’s largest inbound tourism market and we are delighted to be exposing Australia’s number one tourism and events State to potential Chinese visitors,” Marshall said.
“We know Chinese visitors love what Sydney and rural and regional NSW has to offer, and this program will inspire even more visitors to come and see our world-famous attractions and landscapes,” he added.
NSW welcomed more than 683,000 visitors from China who spent more than $2.7 billion in the State, in the year ended December 2016.
Travel with Superstar, now in its third season, will follow two Chinese celebrities on a road trip from Sydney to Gunnedah and on to Port Macquarie. Sydney and NSW will feature in all 20 episodes of Travel with Superstar. The celebrities cast in the show will also post about their experiences on popular Chinese social media site Weibo. The celebrities boast 4.5 million followers between them.
Filming is scheduled to commence this weekend on March 25th, with the 20 person crew and celebrities returning to China on April 2nd.