Published on : Saturday, November 10, 2018
Thanks to an ambitious new $2 million marketing campaign, New South Wales (NSW) wine regions will be showcased around the world and throughout the country, as per a press statement released by NSW. The initiative is all about boosting visitation to rural and regional NSW.
Minister for Tourism and Major Events Adam Marshall announced the campaign at Topper’s Mountain Wines in Tingha, recently in Northern NSW, alongside Angus Barnes from NSW Wine Industry Association Incorporated (NSWWIA).
“NSW has so many great wine producers across the State – from right here in the New England, to the Hunter Valley, South Coast and Orange,” Marshall said.
“This exciting new campaign will shine the spotlight on these regions and the wonderful array of activities and experiences on offer in order to entice even more visitors from Australia and overseas.
“As part of the campaign we’ll be targeting high-growth international markets such as China and the USA, ensuring NSW gets an even bigger slice of the record international tourism pie.
“This is not only great news for our wine producers but also our regional communities, which will benefit from more visitors spending money in local cafes, restaurants, retail stores and hotels.”
Barnes said the NSW Wine Industry was delighted to work closely with the NSW Government to help increase international tourism across all 14 wine regions.