Number of British tourists drop in Ireland

Published on : Wednesday, July 19, 2017

British tourists drop in IrelandIreland South MEP and Deirdre Clune, member of the EU Tourism Taskforce has provided her support to calls at European level for the European Commission in order to launch an EU wide tourism policy which entails investment, vision and collaboration at EU level to promote better growth and prospect of tourism in between European countries.

There are figures which highlights that the total number of British visitors entering Ireland has drastically dropped in the current times. Kevin Toland, Chairman of the Dublin Airport Authority explained to European Parliament committee hearing that UK inbound trips are witnessing a slump of seven percent and described it “falling like a stone”

Side by side, Deirdre Clune narrated this as a trend to be anxious for counties and towns who are dependent on British tourists. He also said that new markets like Spain and Italy should be targeted.

To quote him, “Britain is the largest single market for tourism to the island of Ireland, delivering almost 50% of all overseas visitors and around one-third of all overseas tourism revenue.  British visitors to Ireland grew by +9% to over 3.4 million in 2016 so it is particularly disheartening to see such a dramatic drop in numbers this year in the wake of Brexit. British Tourists tend to visit more remote parts of the country by car and tend to spend longer in Ireland. We now need to expand on markets that are already growing such as Spain and Italy. Tourism Ireland targeted +25% growth in Spanish and Italian visitors between now and 2020. That means engaging with tourism bodies in those countries, funding advertising campaigns, engaging with airlines to create more direct links and even small but simple touches such as translating menus and brochures into Spanish and Italian.”

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