NYC & Company Encourages Theatergoers to Save During NYC Broadway Week with Two-For-One Tickets on Sale Today

Published on : Thursday, August 18, 2016

NYC & CompanyNYC & Company, New York City’s official destination marketing organization, is encouraging theatergoers to purchase two-for-one tickets for the next iteration of its biannual program NYC Broadway Week. Tickets will go on sale to 19 of Broadway’s top shows starting at 10:30am today for performances taking place from September 5 to 18.


“We are thrilled NYC Broadway Week returns to give theater fans the chance to see the world’s best talent at an amazing value,” said Fred Dixon, president and CEO of NYC & Company. “This year, we have brand-new shows and long-standing favorites participating in the program, so there’s truly something for everyone to enjoy the popular theater promotion.”


“Broadway Week is a wonderful time for both New Yorkers and visitors to take a break from the summer sun to sit in a cool theatre to enjoy some of our hottest shows,” said Charlotte St. Martin, President of the Broadway League. “Thanks to NYC & Company’s innovative 2-for-1 ticket offer, two people can see a Broadway show for the price of one, so savvy theatre fans who love plays and musicals can see twice as many!”


Shows participating in NYC Broadway Week:*


  • Aladdin
  • An American in Paris
  • Beautiful: The Carole King Musical
  • Cats**
  • Chicago The Musical
  • Cirque du Soleil Paramour**
  • The Color Purple
  • Fiddler on the Roof
  • Holiday Inn**
  • The Humans
  • Jersey Boys
  • Kinky Boots
  • The Lion King
  • Matilda the Musical
  • On Your Feet! The Story of Emilio and Gloria Estefan
  • The Phantom of the Opera
  • School of Rock
  • Something Rotten!
  • Wicked


*Subject to availability. Blackout dates may apply.

**New NYC Broadway Week participants


Consumers can enter the Official NYC Broadway Week Sweepstakes, powered by Audience Rewards, for the opportunity to win dinner at Becco and tickets to a Broadway show for the winner and five friends.


Since its launch in January 2011, NYC Broadway Week has cumulatively sold 842,593 tickets, generating $56.4 million in revenue for Broadway. NYC Broadway Week is produced by NYC & Company in partnership with American Express, Amtrak, Audience Rewards, The Broadway League, NBC 4 New York, Telecharge and Ticketmaster, and with support from AARP.


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